The Convergence Of CRM with The ECommerce Platform

A challenge emerges and software providers rush to deliver a solution:

• CRM and ecommerce have traditionally been standalone systems that don't share information.
• Today's digital, mobile and social world, companies need to capture and connect all interactions and transactions to provide seamless cross-channel brand experiences.

• This whitepaper looks at how a single ecommerce and CRM platform opens new possibilities to understand customers.