---
title: The Convergence of CRM with the eCommerce Platform
description: Netsuite White Papers-The Convergence of CRM with the eCommerce Platform
---

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# **The Convergence Of CRM with The ECommerce Platform**

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**A challenge emerges and software providers rush to deliver a solution:**

- CRM and ecommerce have traditionally been standalone systems that don't share information.
- Today's digital, mobile and social world, companies need to capture and connect all interactions and transactions to provide seamless cross-channel brand experiences.
- This whitepaper looks at how a single ecommerce and CRM platform opens new possibilities to understand customers.

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